Setting goals is integral to achieving success argues Hegemonic Enterprises. The Leeds-based outsourced sales and marketing firm advocate the power of goal setting, and this week the firm held a workshop educating their workforce on SMART goals.
Managing Director at Hegemonic Enterprises, Macauley Heseltine incorporates goal setting into his weekly routine, setting aside time every Sunday to set goals for the week. “Micro and macro goals are both equally important, but the most important factor when it comes to goal setting is to make sure they’re SMART.” Commented Mr Heseltine.
Specificity is vital for setting and achieving goals. People need to think about when it should happen, what they want to accomplish, what will be required to get there and why they want to achieve that goal. At Hegemonic Enterprises, they believe that people fail to follow through on their goals by making them too vague.
Measurable goals are important because they allow for progress to be tracked. The sense of accomplishment can be very motivating. If someone can see they are making progress and getting closer to their goals, they will be motivated to keep going.
Hegemonic Enterprises believe that people fail to follow through on their goals because they seem too far out of reach. While it’s key that goals are exciting and motivating, Hegemonic Enterprises contend that people need to set goals that are also attainable. Boring goals will fail to inspire people to take action, but goals that seem unattainable will result in a lack of follow through.
At Hegemonic Enterprises they encourage their contractors to dream big; however, they stress the importance of being realistic. Goals that are too unrealistic will fall through, so It’s crucial to start slow, take action, and keep moving forward.
Deadlines are imperative. Having a deadline will intensify focus and instil a sense of urgency. Working under the constraints of a time limit will force people to produce results faster and not get complacent.
Hegemonic Enterprises is a Leeds based outsourced sales and marketing firm, focusing on delivering a low investment, high ROI solution for brands looking to create fun, interactive and engaging promotions. Mr Heseltine is urging the firm’s staff and contractors to consider the elements of SMART goals when it comes to goal setting.